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Audience: Trade professionals, chefs, media, tourism delegates
Time Slot | Activity Description |
---|---|
09:00 – 10:00 | Opening Showcase by Lead Chef + Welcome Speech |
10:00 – 11:00 | National Gazebo Tastings: Countries 1–5 + Chef Live Demo |
11:00 – 12:00 | National Gazebo Tastings: Countries 6–10 + Mixology Masterclass |
12:00 – 13:00 | Tour of Gastronomy Gazebos + Industry Networking |
13:00 – 14:00 | Chef Table Masterclass: African Gourmet |
14:00 – 15:00 | Live Cultural Food Storytelling + Panel Discussion |
15:00 – 16:00 | VIP Sampling with Commentary by Culinary Experts |
16:00 – 17:00 | Pre-recorded Chef Interviews + Spirits Class |
17:00 – 18:00 | Trade Networking & Chef Roundtable Discussion |
18:00 – 19:00 | Closing Remarks + Highlights Reel on Screens |
Audience: General public, foodies, families, culture lovers
Time Slot | Activity Description |
---|---|
09:00 – 10:00 | Opening Showcase + Public Welcome |
10:00 – 11:00 | Family Cooking Class: Easy African Breakfasts |
11:00 – 12:00 | Public Tastings: Countries 1–5 + Live Music |
12:00 – 13:00 | Drinks Theatre: Mocktail & Cocktail Demos |
13:00 – 14:00 | Food Safari: Stamp Your Tasting Passport |
14:00 – 15:00 | Kids Activity Corner + Youth Cooking Game |
15:00 – 16:00 | Public Cooking Challenge: African Street Food |
16:00 – 17:00 | Meet the Chef: Autographs & Photo Ops |
17:00 – 18:00 | Taste & Guess Game Show + Raffle Draw |
18:00 – 19:00 | Closing Celebration with Live DJ & Food Parade |
Operating Hours: 09:00 – 19:00
Experience Type: Immersive Walkthrough + Guided Activities + Interactive Stations
Audience: Academics, media, cultural institutions, tourism boards
Time Slot | Activity Description |
---|---|
09:00 – 10:00 | Guided Heritage Tour: “Africa Before Borders” |
10:00 – 11:00 | Art Talk: Modernism & Revolution in African Art |
11:00 – 12:00 | Private Viewing: Collectors & Curators Circle |
12:00 – 13:00 | Panel: African Art in the Global Market |
13:00 – 14:00 | Live Art Demo: Textiles of the Sahel |
14:00 – 15:00 | Sculpture Spotlight: The Nok to the Now |
15:00 – 16:00 | Film Screening: Africa’s Ancient Universities |
16:00 – 17:00 | VIP Tour + Networking: Heritage & Travel Stakeholders |
17:00 – 18:00 | Performance Art: Echoes of the Ancestors |
18:00 – 19:00 | Recap Dialogue + Cultural Innovation Recap |
Audience: Families, students, creatives, heritage enthusiasts
Time Slot | Activity Description |
---|---|
09:00 – 10:00 | Family Heritage Tour: “What My Ancestors Saw” |
10:00 – 11:00 | Children’s Workshop: Draw Your Village |
11:00 – 12:00 | Guided Gallery Walk: Symbols, Colors & Patterns |
12:00 – 13:00 | Live Folklore Theatre: Legends of Anansi & Sundiata |
13:00 – 14:00 | Community Mural Painting Session |
14:00 – 15:00 | Quiz Hour: African Inventors & Firsts |
15:00 – 16:00 | Youth Panel: Africa’s Future Storytellers |
16:00 – 17:00 | Short Film Screenings: Heritage in Motion |
17:00 – 18:00 | Live Music & Visuals: Art Meets Afrobeats |
18:00 – 19:00 | Story Circle & Wind Down: Tales by Firelight |
Audience: Fashion buyers, press, designers, stylists, influencers
Time Slot | Activity Description |
---|---|
09:00 – 10:00 | Opening Showcase: Africa's Next Fashion Capitals |
10:00 – 11:00 | Designer Walkthroughs & Booth Networking |
11:00 – 12:00 | Runway Show 1: Modern Afro Minimalism |
12:00 – 13:00 | Fashion Talk: From Tradition to Trend |
13:00 – 14:00 | Runway Show 2: Prints, Power & Protest |
14:00 – 15:00 | Styling Showcase: Wraps, Scarves & Turbans |
15:00 – 16:00 | Runway Show 3: Pan-African Luxe |
16:00 – 17:00 | Designer Pitch Hour: Meet the Buyers |
17:00 – 18:00 | Runway Show 4: Diaspora Streetwear Fusion |
18:00 – 19:00 | Evening Panel: Building Africa’s Fashion Industry |
Audience: Public, shoppers, creatives, youth, fashion lovers
Time Slot | Activity Description |
---|---|
09:00 – 10:00 | Welcome Fashion Parade: Afro-Centric Showcase |
10:00 – 11:00 | Public Styling Workshop: Your Ankara Lookbook |
11:00 – 12:00 | Runway Show 1: Rising Youth Designers |
12:00 – 13:00 | Street Style Feature: Snap, Style & Share |
13:00 – 14:00 | Runway Show 2: Festival & Everyday Wear |
14:00 – 15:00 | Beauty & Hair Demo Stage |
15:00 – 16:00 | Runway Show 3: Traditional Wear Revival |
16:00 – 17:00 | Public Fashion Competition: Best Dressed Guests |
17:00 – 18:00 | Runway Show 4: Contemporary Designers Collab |
18:00 – 19:00 | Closing Showcase + DJ Set + Audience Walk-In Finale |
Venue: Cultural Stage inside Zone 3
Timing: 09:00 – 19:00 on both days
Capacity: Open-air seated + standing zone
Time Slot | Country Showcase |
---|---|
09:00 – 09:45 | Ethiopia – Coffee Dance & Masinko Ensemble |
10:00 – 10:45 | Nigeria – Afrobeats to Talking Drums Fusion |
11:00 – 11:45 | Senegal – Sabar Percussion & Griot Performance |
12:00 – 12:45 | Kenya – Kikuyu Dancers & Spoken Word Fusion |
13:00 – 13:45 | Ghana – Kente Dance Drama |
14:00 – 14:45 | Rwanda – Intore Warrior Dance |
15:00 – 15:45 | Mali – Kora & Traditional Chant |
16:00 – 16:45 | South Africa – Zulu Dance & Choir Harmony |
17:00 – 17:45 | Egypt – Nubian Folk Meets Darbuka Beats |
18:00 – 18:45 | Morocco – Gnawa & Andalusian Fusion Show |
Time Slot | Country Showcase |
---|---|
09:00 – 09:45 | Tanzania – Maasai Warrior Chant & Drum |
10:00 – 10:45 | Angola – Kuduro Dance Explosion |
11:00 – 11:45 | Cameroon – Makossa Retro Revival |
12:00 – 12:45 | Zimbabwe – Mbira Spirit Showcase |
13:00 – 13:45 | Uganda – Buganda Drums & Royal Ballet |
14:00 – 14:45 | Democratic Rep. of Congo – Soukous & Lingala Live |
15:00 – 15:45 | Ivory Coast – Zaouli Mask Dance |
16:00 – 16:45 | Algeria – Chaabi Rhythms & Saharan Blues |
17:00 – 17:45 | Botswana – Traditional Choir & Drumline |
18:00 – 18:45 | Pan-African Closing Jam – Unity in Sound |
Day 1 Only – Thursday, 12 September
Open: 9:00 AM – 5:00 PM
Dedicated to: All media engagement, interviews, filming, and coverage
Time | Activity | Details |
---|---|---|
9:00 AM | Media Check-In Opens | Press kit distribution, badges, scheduling |
10:00 AM | Official Welcome & Opening Speech | Delivered by Africa Travel Show Director/Founder |
10:30 AM–1:00 PM | VIP & Ministerial Interviews | One-on-ones, press pool interviews |
1:00 PM | Lunch Break / Open Interviews | Light catering optional for media |
1:30 PM–4:30 PM | Rolling Press Interviews | Tourism boards, sponsors, performers, travel influencers |
5:00 PM | Close of Media Centre | Summary sent to press list; press photos shared |
Location: Dedicated talk room with seating
Time: Sessions every hour, from 10:00–16:00
Time | Activity | Format |
---|---|---|
10:00 | Writer Keynote: “Africa as Inspiration” | Solo Talk |
11:00 | Panel: “Top 5 Emerging Destinations” | 3 writers + 2 exhibitors |
12:00 | Fireside Chat: “Cultural Heritage & Storytelling” | Interview |
13:00 | Lunch Break / Meet the Writer | Networking |
14:00 | Talk: “Writing for Impact: Sustainable Travel” | Keynote |
15:00 | Panel: “Women Changing African Travel” | Mixed voices |
16:00 | Book Signing / Closing Reflection | Writer Zone |
Participants: Writers, Travel Boards, Tour Operators, Guests
Location: Central open-space exhibition zone
Time: 9:00–17:00 (ongoing, dynamic engagement)
Time | Theme |
---|---|
09:30 | Kenya Tourism Presentation |
10:00 | Ethiopian Airlines Showcase |
11:00 | Travel Tech Demo: AI Itinerary Builder |
12:30 | DMC Pitch: Southern Africa Circuits |
14:00 | Mini-Cultural Show (Live Music) |
15:30 | Morocco Hospitality Meet & Greet |
Participants: All exhibitors in the pavilion
Location: Field E
Time: 9:00 AM – 5:00 PM
Format: Group discussions, spotlight pitches, country presentations
Audience: Government reps, private companies, investors, donors, industry leaders
Time | Theme | Format | Stakeholders |
---|---|---|---|
09:00 | Opening Remarks | Welcome Address | Event Hosts / African Union |
09:15 | Tourism as a Catalyst for Growth | Panel Discussion | Ministers, CEOs |
10:00 | Air Connectivity & Visa Policy | Roundtable Dialogue | Airlines, Governments |
11:00 | Payments & Digital Access | Fireside Chat | Banks, Fintech, OTA |
12:00 | Capacity, Talent & Inclusion | Joint Working Group | HR Leaders, Gender Orgs |
Each group will be moderated and conclude with:
Hosted on a central stage with an audience + pitch reviewers
Each country has 10–15 minutes to present:
Invite: Ministries, investment promotion agencies, tourism boards
Audience: Investors, DFIs, private sector, media
Curated pitch slots for:
Each pitch includes:
Stage branding and AV support provided
Feedback via scoring cards or QR-based interest forms
Item | Detail |
---|---|
Speaker Green Room | Private space for prep and networking |
Investor Lounge | Side-room for 1:1 follow-ups |
Printed Agenda | Full session list with speaker bios |
White Paper | Post-event publication of highlights and proposals |
Moderation Team | Facilitators to guide each group and pitch block |
Date: 12th September, 2025
Venue: (TBC – Presumably Novotel or Partner Venue)
Time: 18:30 – 22:30
Purpose: A prestigious gathering to celebrate the official opening of the Africa Travel Show, spotlight strategic partnerships, honour sponsors, and provide space for each participating country to host and introduce their VIP guests.
Time | Segment | Description |
---|---|---|
18:30 | Guest Arrival & Welcome Reception | Arrival drinks, red carpet, light entertainment |
19:00 | Opening Toast | Delivered by an event host representative |
19:10 | Cultural Performance 1 | A regional showcase to open the evening vibrantly |
19:30 | Dinner Service Begins | Formal seated dinner begins, served in courses |
20:00 | Sponsor Acknowledgements | Short remarks by sponsor representatives (max 5 min each) |
20:30 | Cultural Performance 2 | A music or dance performance celebrating diversity |
20:45 | Guest of Honour Speech | Delivered by a high-level public sector representative |
21:00 | Country Guest Moments | Each country delegation representative may stand to briefly acknowledge their guests or supporters |
21:30 | Dessert & Networking | Open mingling with music, desserts and cultural exchange |
22:00 | Closing Reflection | Delivered by an event coordinator profile |
22:30 | End of Gala | Formal programme closes |
Table Arrangement:
Host Roles per Table:
Each country may include:
Sponsor Remarks:
Guest of Honour:
Country Introductions:
12 September, 2025- Travel Trade Event & 13 September, 2025- Consumer Event
Showcasing Africa’s diverse tourism offerings, providing opportunities for industry professionals and consumers alike to connect and discover new destinations
A platform for networking and discussions on business development and growth opportunities in African tourism
A celebration of Africa’s traditions through live cultural performances and music
A captivating exploration of Africa’s history and cultural landmarks, offering attendees an in-depth understanding of the continent’s heritage.
(Pisa): Bringing Africa’s music, dance, and gastronomy to life, offering a vibrant fusion of cultural entertainment and cuisine.
ATC will organize trade events, conferences, and exhibitions that bring together tourism professionals, industry experts, and potential investors.
Company Name has the opportunity to choose from a range of package tiers, each tailored to offer unique benefits.
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